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Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.
Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.
The first group was given the same instructions as the participants in Guilford’s experiment.
The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.
Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.
Both teams followed the same protocol of dividing participants into two groups.Walmart offers discount prices on many major food, clothing and housewares brands, but the company also sells Walmart branded merchandise comparable to major brands at an even sharper discount.There are several Walmart locations, including supercenters, neighborhood markets and express.In other words, the “trick” was revealed in advance.Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.